Who we reach
StandWatch serves the full military community: active-duty service members, National Guard and Reserve, retirees, separated service members, veterans, and their families. Our content is built around the money decisions that community actually faces, from VA mortgage refinancing to PCS moves to everyday discounts.
What StandWatch is
One free network of tools and resources:
- Watches that track a bill against public benchmarks and tracked partner offers, then alert the member when a target is met (VA mortgage, savings, auto, insurance, solar, phone and internet).
- Free guides and worksheets on VA loans, auto loans, insurance, savings, solar, PCS, and separation.
- A verified Veteran Discounts directory of 150+ offers across 14 categories, each linked to the provider's official page.
- A monthly update that members opt into for new discounts, updated guides, and rate-watch notes.
What partners can do
- Flat-fee advertising and category sponsorships, clearly labeled as advertising.
- Placement in the monthly update, clearly labeled.
- Clearly disclosed affiliate links, with the disclosure shown next to the link, not buried in a footer.
- A verified brand listing in the Veteran Discounts directory, linked to your official offer or authorized verification page.
What partners cannot buy
These are not for sale at any price, because they are what keeps StandWatch trustworthy for the members we serve:
- Rankings, placement order, or a higher position in any list or Watch result.
- Favorable editorial coverage, softened descriptions, or changed review outcomes.
- Any change to a Watch calculation, benchmark, target, or qualification result.
- Member contact information sold or handed over as leads.
- Mortgage referrals paid per lead, per application, per closing, or by loan amount.
Editorial independence: how a partner is paid never changes what the numbers show or how a category is described. This is stated in our Trust Center and applied on every page.
Category coverage and terms
Where each category stands today and the terms it works under. StandWatch is early-stage and building its partner roster, so most categories are open to conversations now.
| Category | Model | Status |
|---|---|---|
| VA mortgage (Rate Watch) | Flat-fee advertising only. No per-lead, per-application, per-closing, or loan-amount compensation. | FLAT-FEE ONLY |
| Savings (Savings Watch) | Disclosed affiliate links and sponsorship. | OPEN |
| Auto loans (Auto Watch) | Disclosed affiliate links and sponsorship. | OPEN |
| Insurance (Insurance Watch) | Education and context only. StandWatch is not an agent or broker and does not quote, sell, bind, place, or recommend coverage. | BETA |
| Solar (Solar Watch) | Recruiting a participating installer partner. Educational estimates only, not quotes. | BETA |
| Phone and internet (Connection Watch) | Recruiting a participating partner. Points members to the discounts directory for now. | BETA |
| Veteran Discounts directory | Verified brand listings, disclosed affiliate links, and sponsorship. | OPEN |
Mortgage policy
StandWatch does not take mortgage applications, does not steer members to one lender over another, and does not accept any fee, kickback, or thing of value for referring a member to a mortgage lender. Mortgage participation is limited to flat-fee advertising, and any mortgage-provider agreement is subject to separate legal and compliance review before it goes live. This keeps the platform clear of the referral-fee prohibitions that apply to federally related mortgages.
Insurance policy
StandWatch is not an insurer, agent, or broker. Insurance Watch provides context and education only. It does not quote, sell, bind, place, or recommend coverage, and it will stay in that lane unless and until a licensed partner structure has been reviewed for compliance.
Data and lead policy
StandWatch does not sell member contact information, and does not hand it to lenders, insurers, installers, or lead brokers as leads. Members reach out to providers themselves through clearly labeled links. This is a core commitment, not a negotiable term.
Talk to us
For advertising, sponsorship, a directory listing, or a disclosed affiliate arrangement, email partners@standwatch.co or support@standwatch.co. Current reach and audience figures are available on request. StandWatch is STANDWATCH LLC, Castle Rock, Colorado.
Prefer email? partners@standwatch.co