What StandWatch is
A free financial education, rate-monitoring, and discount platform for the full U.S. military community: active duty, National Guard, Reserve, retirees, separated service members, veterans, and their families. Built and run by a former active-duty infantryman. Founder-funded today and designed to be funded by clearly disclosed advertising and affiliate partnerships. Not a lender, bank, insurer, broker, or government agency. No user information is sold and no leads are generated, ever.
More than 100 indexable pages: 30 brand discount landing pages, a 280-card discount directory, a 90-card money-resources directory, sourced guides, six Watch tools, and calculators. A live iOS app with push rate alerts and a home screen widget.
Reach, 90 days ending September 1, 2026
The AI citation figure is the one to watch. The grounding queries behind it are commercial brand-discount queries: "verizon military discount," "t mobile military plans," "home depot veterans discount," "paramount plus military discount." Search assistants are already using StandWatch pages to answer exactly the questions a brand pays to be found for.
What can be placed
- Partner card. The standard unit: a "PARTNER OFFER" kicker, the commission disclosure on the card itself, the current rate or terms with an as-of date, a link to the provider's own page, eligibility stated plainly, and one gold call to action. Modular, tagged, removable sitewide within one day.
- Directory row. A labeled row in the discount directory or a comparison table, with the public benchmark and direct alternatives visible beside it. Contextual facts are allowed; rankings and endorsements are not.
- Brand landing page. A dedicated page in the discount family, the same family that draws the AI citations above, written to StandWatch's standard and checked at the source monthly.
- Category presence. Placement across a category's pages: banking and credit unions, auto, insurance, telecom, solar, retail.
Pricing is flat-fee and quoted per placement on request. Mortgage placements are flat-fee advertising only, with no compensation contingent on referrals, applications, or closed loans.
The rules that do not move
- Nothing goes live before the partner's written approval arrives through the network. No soft launches.
- Static outbound links only. No impression pixels, partner scripts, or iframes on StandWatch.
- Partners cannot buy a ranking, a "best for" claim, a verdict on a Watch page or calculator, or a change to editorial. Opinions are labeled and never sold.
- Every placement carries its disclosure on the placement itself, and the sitewide funding language changes the day the first partner link goes live.
- Corrections to partner content ship within one working day of notice.
Check any of it
Screenshots and exports of every figure above are available, and read access to Google Search Console can be granted to a partner. The Partners page carries the full policy; the Trust Center carries the methodology.